Dumb Ways to Die: Marketing Genius!!!

Standard

Hey guys,

Sorry for totally depressing you with last week’s post, but I needed to write what I wrote. For this week, I thought I would give you something much more light hearted. I’m going to be give you a viral video advertising campaign that I think is really clever and brilliant.

This video was done for the Australian train company Metro Trains. It was created with the intention of being a safety video targeted at teens and young adults. The advertising agency that created this ad knew that it was going to have to be something a little off the wall to get the attention of its target audience and I believe they were very successful in reaching them. It has gotten more than 44 million views and has sparked countless parodies and covers. Below is a playlist of some of my favorite parodies of this song.

Are there any other parodies of this song you thought I should add to the list? Let me know in the comments below.

TTFN,
Nerd

Advertisements

Have a positive or negative response, leave it below!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s