Dumb Ways to Die: Marketing Genius!!!


Hey guys,

Sorry for totally depressing you with last week’s post, but I needed to write what I wrote. For this week, I thought I would give you something much more light hearted. I’m going to be give you a viral video advertising campaign that I think is really clever and brilliant.

This video was done for the Australian train company Metro Trains. It was created with the intention of being a safety video targeted at teens and young adults. The advertising agency that created this ad knew that it was going to have to be something a little off the wall to get the attention of its target audience and I believe they were very successful in reaching them. It has gotten more than 44 million views and has sparked countless parodies and covers. Below is a playlist of some of my favorite parodies of this song.

Are there any other parodies of this song you thought I should add to the list? Let me know in the comments below.



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